About Vestara Advisors
Built by a founder who's been on your side of the table.
Vestara was founded on a simple belief: the most important financial transaction of your life deserves an advisor who has lived it — not just advised on it.
Pete's Exit
Sold his own company to KPMG at 12× EBITDA
The Founder's Story
Pete Martin didn't become an M&A advisor. He became a founder first.
Before founding Vestara, Pete Martin built and scaled a B2B technology services company. When it came time to exit, he experienced firsthand what most founders discover too late: the M&A process is not designed to protect sellers. It's designed to close deals.
Pete's exit to KPMG at 12× EBITDA wasn't an accident. It was the result of 18 months of deliberate preparation — fixing the things buyers use to justify lower valuations and earnouts, building a competitive buyer process, and negotiating from a position of strength.
He founded Vestara to give other B2B tech founders access to the same preparation-first approach that drove his own outcome. Not the "rush to market" model that dominates the industry, but a genuine, retainer-funded preparation process that treats your exit like the strategic event it is.
Our Philosophy
Three principles that guide every engagement.
Preparation Wins Deals
The outcome of your exit is determined months before buyers ever see your business. We invest in preparation because that's where the value is created — not in the negotiation room.
Alignment Through Retainer
We charge a retainer because our incentives must be aligned with yours from day one. A success-fee-only advisor is paid to close. We're paid to prepare — and then to close at the right price.
Sector Depth Over Breadth
We exclusively serve B2B tech and services companies because depth of expertise creates better outcomes. We know your metrics, your buyer universe, and your deal structures — because we've lived them.
Who We Serve
We work with a specific type of founder. You'll know if it's you.
Vestara is not the right advisor for every business. We're the right advisor for founders who have built something genuinely valuable in B2B tech or services — and who want to exit on their terms, not the buyer's.
Find Out If We're the Right FitRevenue Range
$2M – $50M in annual revenue
Business Type
B2B SaaS, MSPs, digital agencies, professional services, B2B software
Timeline
Planning to exit in 12 months to 5 years
Mindset
Willing to invest in preparation, not just process
Goal
Maximum value, minimum earnout, clean close
Ready to have a real conversation?
Schedule a confidential 30-minute call. No pitch, no pressure — just an honest conversation about where you are and where you want to be.