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2025 B2B Tech & Services
M&A Benchmark Report

Observed valuation multiples, deal structures, and exit drivers across 7 verticals — based on 120+ closed transactions. Not asking prices. Not public market comps. What buyers actually paid.

120+
Transactions Analyzed
7
Verticals Covered
2023–2025
Date Range
VESTARA ADVISORS
2025 B2B Tech & Services
M&A Benchmark Report
B2B SaaS · MSP · IT Consulting
Agencies · Staffing · VAR · Vertical SaaS
12 pages · PDF · Free
[email protected] · vestara.co

What's inside the report

  • Observed transaction multiples for 7 B2B tech & services verticals (2023–2025)
  • The specific value drivers that separate 5× deals from 10× deals in your category
  • A cross-vertical comparison of what buyers actually pay — not asking prices
  • Pete's Take: the single most actionable insight for each vertical
  • The Vestara Process: how a sell-side process is structured to maximize your outcome

Verticals covered

💻B2B SaaS & Software
4×–14× ARR
🖥️Managed Services (MSP)
5×–12× EBITDA
🔧IT Consulting
5×–11× EBITDA
📣Digital Marketing Agencies
5×–12× EBITDA
👥Staffing & Recruiting
4×–11× EBITDA
📦Value-Added Resellers (VAR)
4×–12× EBITDA
🎯Vertical SaaS
5×–16× ARR

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"The most dangerous number in M&A is the one you read in a trade publication. Those are medians across all deal sizes, all quality levels, and all market conditions. Your business is not a median. This report gives you the actual ranges — so you can have a real conversation about where you sit."
Pete Martin
Managing Director, Vestara Advisors