Straight talk for founders thinking about selling.

B2B SaaS Valuation Multiples in 2025: What Your Business Is Actually Worth

A data-driven guide for founders who want to understand how buyers price B2B SaaS companies — and what moves the needle most. Includes current multiple ranges by ARR tier and the seven drivers that determine your multiple.

Valuation 16 min read

What Is My SaaS Business Worth? 2025 Valuation Guide for B2B Software Founders

2025 ARR multiples by size and growth tier, the six metrics that determine your specific multiple (NRR, gross margin, churn, CAC payback, concentration, contract structure), and a worked example.

Valuation 15 min read

What Is My MSP Worth? 2025 Valuation Guide for Managed Services Founders

A precise, data-driven answer to the question every MSP owner asks — with 2025 EBITDA multiples by business profile, the six factors that determine your specific multiple, and a step-by-step framework.

Exit Planning 18 min read

The Complete Exit Planning Guide for B2B Tech Founders

Everything you need to know about planning, preparing, and executing a successful exit — from the advisor who has been through it on both sides of the table. Covers all four dimensions of exit readiness.

Deal Structure 12 min read

The Earnout Elimination Playbook: How to Get Paid in Full at Close

Earnouts are how buyers hedge against risk they cannot quantify. This is how you eliminate the conditions that make them demand one — before you ever go to market.

Deal Structure 11 min read

Strategic Buyer vs. Private Equity: Which One Is Right for Your Exit?

The choice between a strategic acquirer and a PE firm is one of the most consequential decisions in your exit. A side-by-side breakdown of what each buyer type offers — and what they take.

Exit Preparation 10 min read

The Owner Dependency Problem: How to Fix the One Thing That Kills Your Valuation

If your business cannot run without you, buyers will pay less, demand an earnout, or walk away. Here is the practical, timeline-based fix — and why it makes the business better regardless of whether you sell.

All Articles

What Is My IT Consulting Firm Worth? 2025 Valuation Guide

A detailed breakdown of how IT consulting firms are valued in 2025 — including EBITDA multiples by firm type, the drivers that move your multiple up or down, and what to do to increase your valuation.

What Is My VAR Business Worth? 2025 Valuation Guide for Technology Resellers

EBITDA multiples by business profile, the managed services transition premium, vendor authorization impact, and the five factors that determine your VAR multiple in 2025.

What Is My Staffing Agency Worth? 2025 Valuation Guide

2025 EBITDA multiples by staffing specialty and firm size, the six factors that determine your specific multiple (revenue mix, concentration, margin, management depth, technology, contract quality), and a worked example.

Valuation 13 min read

What Is My Consulting Firm Worth? 2025 Valuation Guide for Management Consulting Founders

2025 EBITDA multiples by consulting type and firm size, the five factors that determine your specific multiple (partner dependency, proprietary methodology, retainer mix, thought leadership, utilization), and a worked example.

Exit Planning 16 min read

The SaaS Exit Planning Checklist: 47 Things to Do Before You Sell Your Software Company

A comprehensive, actionable checklist for B2B SaaS founders who want to maximize their exit valuation. Organized by timeline, category, and priority.

MSP M&A 15 min read

Selling Your MSP: The Buyer Universe, Valuation Drivers, and Deal Structures in 2025

The MSP acquisition market is more active than ever. Here's everything a managed services founder needs to know about selling — from who's buying to what they're paying.

MSP M&A 18 min read

How to Sell a Managed Services Company: The Complete 2025 Guide

Everything an MSP founder needs to know about preparing, pricing, and closing the sale of a managed services business — from who's buying to what they're paying in 2025.

Due Diligence 14 min read

What Buyers Actually Look for in Due Diligence — And How to Prepare

Due diligence is where deals die. Here's the complete breakdown of what sophisticated buyers examine — and how to have every answer ready before they ask.

Process 6 min read

Why Your M&A Advisor's Fee Structure Determines Your Outcome

Success-fee-only advisors are incentivized to close, not to maximize. Here's the math on why the retainer model produces better outcomes for sellers.

Due Diligence 9 min read

What Is a Quality of Earnings Report — And Why It Will Make or Break Your Deal

A QoE report is the document buyers use to verify your EBITDA. Understanding what it finds — before they order one — is the difference between a smooth close and a renegotiated price.

Valuation 13 min read

How to Sell a Digital Marketing Agency: Valuation, Buyers, and Deal Structure in 2025

The agency M&A market is active — but it rewards founders who understand what buyers actually pay for. A complete guide for agency owners thinking about an exit.

Deal Structure 12 min read

The LOI Is Not Just a Price: What Every Seller Needs to Negotiate Before Signing

Most founders focus on the headline number in a letter of intent. The terms that actually determine your outcome are buried in the other pages. Here is what to push for — and what to watch out for.

Valuation 11 min read

Selling a Vertical SaaS Company: Why Your Exit Is Different — and How to Maximize It

Vertical SaaS companies are among the most attractive acquisition targets in B2B tech. But the buyers, the metrics, and the process are different from horizontal SaaS. Here is what you need to know.